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Golf ball industry
Golf is a multi-billion dollar industry that is showing a growth in popularity due to media attention on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the large market which exist, there is strong competition between equipment makers to get their products sold. Of the e ....
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Middle of Paper
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.... is: Is there room for a small business competitor?
According to an industry survey conducted by Standard and Poors, golf product sales grossed approximately $3.9 billion in 1996 (5). Of these sales, $789 million dollars were spent on golf balls. Standard and Poors also claim that this industry is expected to grow at least by 5% a year due to increased prices of premium products and because of increased participation rates due to emerging youn ....
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