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Beginning of Paper
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INTEL Knows Best? A Major Marketing Mistake
When Thomas Nicely, a mathematician at Lynchburg College in Virginia, first
went public with the fact that Intel's new Pentium chip was defective Intel
admitted to the fact that it had sold millions of defective chips, and had known
about the defective chips for over four months. Intel said its reasoning for
not going public was that most people would never encounter any ....
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Middle of Paper
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.... for consumer
satisfaction fall into the trap that the customer does not know best? Secondly,
what made this chip defect more of a public issue than other defective products
manufactured and sold to the public in the past? Finally, how did Intel recover
from such a mistake? How much did it cost them and what lessons can other
companies learn from Intel's marketing blunder so that they do not make the same
mistake?
Major Findings
Intel is s ....
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