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Beginning of Paper
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Burger King and Its Advertising Campaigns
Burger King is a reliable burger company which has had its ups and downs.
In 1974, it came out with a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a standard burger. In the early 80's
Burger King was trying to keep sales growing s ....
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Middle of Paper
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.... if anything only confused consumers
as to what advantages BK offered. In 1993 it had a market share of 6.1% were
McDonalds had 15.6% and BK's sales were growing slower than its rivals.
Failed advertising campaigns weren't the only problem's, they also had
internal problems. Management lacked focus and direction and has struggled with
marketing mix decisions. Franchises became confused and angered, service was
slow and food preparation wasn't consistent. Burger King lost its core pro ....
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