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Beginning of Paper
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General Motors - Financial Ratio Analysis
I. General Motors History Highlights
In its early years the automobile industry consisted of hundreds of firms, each
producing a few models. William Durant, who bought and reorganized a failing
Buick Motors in 1904, determined that if several automobile makers would unite,
it would increase the protection for the group. He formed the General Motors
Company in Flint, Michigan, in 1908.
Durant had ....
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Middle of Paper
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.... 1984 GM formed NUMMI with Toyota as an experiment to see if Toyota's
manufacturing techniques would work in the US. The joint venture's first car was
the Chevy Nova. GM bought Ross Perot's Electronic Data Systems (1984) and Hughes
Aircraft (1986). In 1989 the company bought 50% of Saab Automobile.
In 1990 GM launched Saturn, its first new nameplate since 1926, reflecting a new
companywide emphasis on quality. Two years later it made the large ....
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