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Beginning of Paper
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Operating Strategy
Considering the elements of a strategic service vision, the following are the
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sector" by
James L. Heskett, Harvard Business Review, March/April 1987, p. 120.
1. Target Market segments
· Population Statistics : Population above 920 mill. people with wide variety
of economic ....
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Middle of Paper
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.... Market Growth (income + segments growth) : Sizable market of 30 million
(wealthy ) and 135 million upper middle class person.
· Proposed Plan : Comprehensive hospital emphasizing on tertiary care --
advance therapy and surgery, complicated medical problems. Primary care is
stressed mainly through preventive measures. High quality medical care through
the latest medical technology and the best qualified staff.
2. Service Concept
· The aim is ....
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